Extended September Skool Meta 🔥

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I just watched the September Skool winners’ recordings, and here’s everything I learned:

Data Over Guesswork

If you want to stop spinning your wheels, start with data. Before you try something new, know your numbers. What’s your click-to-close rate? How well is your current approach working? Without measuring, you’re just gambling with your business.

Simplicity Is Hard, but Essential

Tim Cook said the biggest lesson he learned from Steve Jobs was the relentless pursuit of simplicity. Making things simple is the hardest task, but it’s where the real value is. Complexity kills execution. Strip away the unnecessary. Focus on what matters.

The Framework for Growth

Start Something: Give away value for free. Let people experience what you offer without barriers.
Do More of It: When you find what’s working, double down. Consistency over novelty.
Make It Better: Identify the holes and fix them. Augment your offer based on feedback and results.
Make It Reliable: Systematize your processes. Create routines that produce consistent outcomes.
Expand: Once it’s reliable, scale it or add something new. Then repeat the cycle.

This isn’t a one-time loop; it’s the perpetual motion machine of successful businesses.

Consistency Beats Intensity

Your business isn’t consistent because you’re not consistent. Success isn’t about grand gestures; it’s about daily discipline. Show up every day, do the work, and the results will follow.

Repeat What Works

I’ve been running paid ads for 13 years. Here’s what I’ve learned: spend 80% of your time repeating what works. Stop chasing shiny objects. Use proven hooks and angles. Refine them, but don’t abandon them.

Effective Marketing Hooks

• Bold Offers: “This is a Cybertruck worth $100K. Someone watching will win it in the next 30 days.”

• Direct Value: “Drop your email, and I’ll send you $1,000 worth of free resources.”

• Attention Grabbers: Use unexpected visuals or statements to hook your audience in the first three seconds.

Prioritize Ruthlessly

• Question Every Requirement: Is this task essential?

• Delete the Unnecessary: Cut out what’s not adding value.

• Optimize the Necessary: Make what’s important work better.

• Speed Up Execution: Time is a competitive advantage.

• Automate: Use systems to handle repetitive tasks.

Focus your team’s energy on high-impact activities. Get the best people working on what moves the needle.

Think Long-Term

Short-term tactics give you short-term results. Building a brand takes time—think in years, not weeks. Most people won’t stick it out, which is exactly why you should.

Relentless Improvement

Like a long-living turtle species that focuses on repairing over mutating, your business should prioritize fixing errors over chasing the next big thing. Longevity comes from continuous improvement.

Final Thoughts

Stop guessing. Start measuring. Simplify aggressively. Be consistent. Focus on proven strategies, and think long-term. That’s how you win—not just this month, but for years to come.

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