Module 1: What Facebook Actually Is
This is where most people mess up—they think Facebook is social. It’s not.
What it actually is:
- Facebook is a distribution platform
- It rewards:
- Difference between:
Key shift:
“You’re not here to scroll. You’re here to be seen.”
Neil Patel often emphasizes this:
Platforms are traffic sources. If you don’t treat them like assets, you’ll stay invisible.
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