Hey friends, I sat down with a donor who gave away $400,000 in a single day, to five organizations he was already the closest to. One thing he told me stuck: "I would never give that kind of money to an organization that I just met." He'd happily give $5,000 to almost anyone who asks, but those first gifts are never his best gifts. If we're not building relationships that earn the second gift, we never get to a donor's best. This week, pick one donor who has given once and plan one non-ask touch for them.

Hey friends, A $5M donor told me about an organization that asked him for $50,000. He gave it. Then they asked for another $50,000, and what went through his mind was: what did you do with the last $50,000 I gave you? When a donor gives, a loop opens in their mind. They're waiting to hear what their gift actually did. If they never hear, that loop stays open, and they won't give again until it closes. He said no to the second gift and walked away from the organization. This week, pick one donor who gave recently and tell them exactly what their gift did, before you ask for anything else.

Hey friends, I gave my 8-year-old $1,000 and let him choose from 3 nonprofits. We put the three on a whiteboard: what they do, who they help, and the impact they have. How he chose says a lot about how donors really decide. Watch it here: https://youtu.be/yp8o4qIw73g

@Lynn Floyd requested this video! When you watch, comment what was most helpful!! Or comment what you want to see next :)