2d • 📂General discussion
Before you market to the world, understand the people in it.
Primary Marketing is the research you do directly with your potential customers before you launch or scale your marketing. Its the foundation, the part where you stop guessing and start getting real data from real people.
How It Works
You go straight to your audience and ask questions that reveal their:
- Problems
- Desires
- Buying behavior
- Frustrations
- Expectations
This can be done through interviews, surveys, calls, polls, voice notes, or direct conversations.
How to Implement It
- Identify your target group: Who is most likely to buy your product or service?
- Prepare simple questions like: What’s your biggest challenge right now What have you tried that didn’t work? What would make this easier for you?
- Collect answers: DM, calls, email surveys, community posts, WhatsApp, etc.
- Organize the data: Look for repeated words, patterns, frustrations, and needs.
- Turn that data into marketing: Use their exact language in your content, offers, ads, and messaging.
Outcome When Done Right
- You speak the customer’s language
- Marketing becomes easier because you know exactly what they want
- Your offers feel “custom-made”
- Sales increase because you’re solving specific problems
- You attract qualified people instead of random traffic
Primary Marketing should always come first because it prevents wasted money, wasted energy, and confusion.
If there’s anything unclear or you want guidance on how to apply this to your business, drop a comment.
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Before you market to the world, understand the people in it.
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