9d • Acquiring Clients
Don't leave money on the table with only one offer
For a long time, I only had one offer. A big, high-ticket, high-touch option. I was leaving a TON of money on the table.
I was forcing my traffic into one offer that didn't necessarily fit what they wanted or could afford.
For my https://glp1launch.com/training business this is how I started a few months ago. Just the high ticket option.
I missed out on a ton of MRR because I was following the advice, "Just one offer to a million."
Absolutely terrible advice.
If you’re only giving prospects one option, you’re missing out on massive market demand.
People want choice.
That’s why you need a tiered offer.
If you’re running my Pre-Sell VSL funnel (book-a-call style), here’s how it looks:
- Top tier (high-touch, premium) — this is your most expensive, highest level of access. For me, that’s my $9k Done-For-You service.
- Mid / lower tier (low-touch, scalable) — this is where most new clients land. For me, it’s $297/month + $2k initiation. Low effort fulfillment, but high demand.
Why it matters for me:
I don’t rely on organic. I only rely on ads to generate traffic. I’m spending around $200/day right now (scaling toward $1,000/day). Having multiple tiers allows me to maximize the effectiveness of that ad spend.
Most people come in at the lower tier. That’s my bread and butter. But every so often, someone takes the premium Done-For-You option —which is a nice bump in cash flow, without a ton of extra effort (since my media buyer handles most of the tech + ads).
And if you’re a coach, adding a Done-For-You component is a massive opportunity. That doesn’t make you an “agency.” It just means you’ve got a premium offer for the right people. Anytime you can save someone time and energy, you instantly create higher value.
Moral of the story:
It’s not about creating a dozen different outcomes. It’s about offering the same outcome at different levels of access.
Do this, and you’ll stop forcing prospects into one option and instead, you’ll catch way more of the demand already in the market.
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Don't leave money on the table with only one offer
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