Nov '24 • Acquiring Clients
20-50k/month business model overview
30 clients at $250/week= $30,000/month.
For any type of coach or service provider.
I always recommend the earlier you are the more hands on.
Don't try to get to 30k/month selling a low ticket course or low ticket community. Low ticket like anything under $299/month.
Why? Takes to long and you need a ton of customers. You need a large audience to make this happen quickly.
And when running ads your cost to acquire a new client usually ranges from $400-$1200. So in order to make your money back within the first month you need to sell something higher priced and higher value.
So that looks like 1-1 coaching or a full done for you service.
Don't think about scalability.
Plus the way I teach 1-1 coaching is more leveraged. So you can have 30 clients and still only have 10 hours of scheduled fulfillment each week.
1-1 coaching is higher value (perceived and actual).
At this point your expenses are a VA roughly $1000/month. And running ads let's say around $4,000/month. And software (Skool and Go High Level) $200/month.
Total expenses: $5,200/month
Total revenue: $30,000
Profit: $24,800/month. You are now a top 1% earner.
I'd probably hire a setter around 10k/month though to buy back some time so you could factor that in to expenses.
SYSTEMS NEEDED TO GET HERE:
- Authority Content Ecosystem.
It starts with your message.
You have a clear outcome you are leading people towards. An aspirational identity (WHO ) they want to become and aspirational lifestyle (WHAT) they want.
You have a main unique mechanism you lead with to get people a specific result.
You have short and long form content that sells people on YOU and your unique mechanism.
2.TRAFFIC
If you go viral you won the jackpot. For the rest of us mere mortals our content doesn't drive massive traffic. So we use automation and paid ads to drive traffic into our content ecosystem.
3.CONVERSION PATH
A strategic lead magnet is really all you need in the beginning in the form of a VSL. Host this in Skool.
Use this to start conversations in the DM's. On Skool and IG, FB, or your favorite social.
Follow a clear setting script to help qualify and book calls.
Enroll clients and get them amazing results.
DAILY ACTION ITEMS
-Create content out of the 5 buckets of persuasion( (Indoctrinate, Educate, Motivate, Generate, Relate). Have a cadence and a set time you create. Could be written or video.
-Spend an hour or so having conversations. The more conversations the more cash. Book calls.
-Coach clients.
Questions? Comment below
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20-50k/month business model overview
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