Hey everyone, a reminder that the next free Freedom Theory workshop is happening in 1 hour at 2pm AEST. This will be a focused 60-minute call for independent artists who feel like they are working hard, releasing good music and doing the right things, but still not seeing the growth, engagement, shows or income they want. The theme of this workshop is: Stop Chasing Streams. Start Building Demand. We’ll cover: • Why most artists do not have a music problem, they have a bottleneck problem • Why monthly listeners are not the same as real fans • How to turn the people already watching into deeper supporters • Why content needs to move people, not just update people • How to make your songs matter before asking people to stream • Why release day is not the strategy • How to build proof before trying to headline bigger rooms • Why artists need a clear world, not just more posts • How to design engagement instead of hoping for it • Why income comes from trust, not just attention After that, we’ll open it up for questions so we can apply the ideas directly to where you are at in your artist career right now. Bring your current challenge, your next release, your show goal or the thing you feel most stuck on. The goal is simple: Leave with more clarity on what is actually holding you back and what to focus on next. See you SOON!

Hey everyone! Workshop One was a great start 🥳 @Gary Benness and I worked through some of the biggest questions he’s facing in his career and mapped out a clearer pathway forward. Gaz has also joined the Premium tier and is already working through the Artist Foundation Course. Huge credit to him for taking another meaningful step toward building a sustainable music career. I’m excited to see what comes from it. These workshops are completely free, and every artist is welcome. My goal is to provide as much practical support as possible to help you move closer to your goals. If you’re on the Premium tier, jump over to the Workshop Recordings course, where you’ll find the full recording, action notes, and transcript. HERE Hopefully I’ll see more of you at the next one. The only thing I ask in return is that you share this opportunity with an artist who could benefit from it. Big love, Matt

Hey everyone, a reminder that the next free Freedom Theory workshop is tomorrow at 2pm AEST. This is a focused 60 minute call designed to help you make clearer decisions and move your music career forward. I’ll be covering: • How to choose the right release date • What playlist pitching involves and when to start • How to package released singles into an EP or album You can also bring any questions you’re currently stuck on. Anyone who joins the call will get the Artist Foundation course completely free for life. It normally sits inside the $99 per month Premium package. Jump into the calendar inside the community for the call link. It would be great to have you there 🤝

What’s the biggest challenge, bottleneck, or question in your music career right now? Drop it below and I’ll answer as many as possible in the next workshop. Check the calendar for workshop details 🙌

This is where you post questions you want answered on the next Freedom Theory workshop call. The better the question, the better the answer. So before posting, please give context. Do not just ask: “How do I grow?” That is too broad. Instead, ask something useful and specific, like: “I have a single coming out in 30 days, I have no content plan, and I currently post once or twice a week. What should I focus on first?” Or: “What is the best way to create more engagement around a tour announcement post?” Or: “What are the most important things to fix on a Spotify profile before release day?” Try to ask questions that help the whole room, not just you. A good question gives us the following: 🟣 Your current situation 🟣 What you are working on 🟣 What you have already tried 🟣 What is not working 🟣 What outcome you want Use this format if you are stuck: My question: [Ask your question clearly] Context: [What are you working on right now?] What I’ve tried: [What have you already done?] Where I’m stuck: [What is not working or unclear?] The outcome I want: [What result are you trying to create?] 🚨The best questions will be prioritized on the next call.🚨 If someone has already asked a question you also want answered, like 👍 that question, instead of posting the same thing again. The more likes a question gets, the more obvious it is that the room wants it answered. Bring context. Ask useful questions. Like the questions you want covered. Let’s make the answers valuable for everyone.