In Week 2, you’ll build a simple but powerful portfolio to showcase your skills and attract clients. You’ll learn about leads, lead magnets, and essential copy assets like emails, ads, and landing pages. By the end, you’ll have a polished portfolio with real samples, so you can confidently start pitching your services and booking your first clients.

In Week 3, you’ll learn how to attract and book your first discovery call without being pushy or salesy. We’ll cover outreach strategies, DM conversations, and subtle transitions that turn casual chats into booked calls. By the end, you’ll know how to confidently connect with potential clients and get them on a call, without feeling like a desperate salesperson.

In Week 4, you’ll learn how to confidently sell your copywriting services, handle objections, and close deals with ease. We’ll cover sales psychology, proven scripts, and client onboarding to help you convert prospects into paying clients. By the end, you’ll have the tools to master sales calls, set expectations, and create high-value offers that position you as an expert copywriter.