Re-igniting Your Startup Flame: Organizing Work and Self-Care After a Health Setback
Being a founder is a marathon, not a sprint. But what happens when an unexpected pit stop throws you off course?
For me, that pit stop was a recent medical procedure that landed me in the hospital. While my focus rightly shifted to recovery, the nagging thoughts about my startup, Founder Phoenix, lingered. How would I catch up? How would I keep the momentum going? More importantly, how could I return to work without sacrificing my hard-earned recovery?
This experience, while personal, offers valuable lessons for any founder—whether you’re running a growing team or still bootstrapping on your own. Startups demand grit, but a health scare is a stark reminder: our well-being is not a luxury, but a necessity—for ourselves and for our businesses.
Prioritizing Like Never Before: The Essential vs. The Urgent 🧭
Coming back to work felt overwhelming. My inbox was overflowing, tasks had piled up, and my energy levels were nowhere near their peak. I realized I couldn’t tackle everything at once.
I had to become ruthless with prioritization:
  • Must Do: absolutely essential, highest impact (revenue-driving, client commitments, core operations)
  • Should Do: important but not urgent (long-term projects, planning, system-building)
  • Could Do: nice-to-haves that can wait (design tweaks, experiments, “someday” tasks)
This ruthless triage wasn’t about lowering ambition—it was about working strategically with limited energy.
💡 Tip if you’re solo: If you don’t have anyone to delegate to, reduce “should” and “could” by either postponing them or cutting them out completely. Protect your focus for the “musts.”
Time Blocking with Recovery in Mind ⏰
Once I knew what mattered most, I restructured my day. Instead of cramming in 10+ hours, I blocked my time with intentional space for recovery—rest, short walks, mindful breaks. My work blocks became shorter and sharper.
It might feel counterintuitive when you’re behind, but rest fuels clarity. Time blocking ensures that—even with limited hours—your energy goes where it matters most.
💡 Tip if you’re solo: Try micro time blocks—60 to 90 minutes max—then pause. Even one high-focus block a day can move the needle more than scattered hours spent half-present.
Delegating and Asking for Help: Trusting Your Team (or Your Network) 🙌
I leaned on my small team and advisors while I recovered, and it was a powerful reminder: if you’re the only one holding everything, the business isn’t scalable.
But what if you don’t have a team yet? Then your “delegation” may look like this:
  • Ask a friend, partner, or peer to cover a simple task.
  • Tap your network for quick advice instead of trying to figure it all out yourself.
  • Automate where possible (e.g., scheduling tools, invoicing systems).
Delegation isn’t just about staff—it’s about building resilience into your business model, whether through people, systems, or community.
Making Time for Self-Care: The Fuel for Long-Term Growth 🧘‍♀️
Perhaps the most crucial lesson from my hospital stay was this: self-care isn’t optional—it’s the foundation.
I incorporated small but intentional practices: reading, breathing, stepping outside, quiet reflection. They fueled my mental clarity and my energy to re-engage with work.
💡 Tip if you’re solo: Don’t wait until you “earn” the right to rest. A 10-minute walk, journaling, or even logging off early once a week can help prevent burnout before it hits.
Integrating Lessons for Sustainable Growth 🌱
That hospital stay disrupted my routine, but it also forced me to re-examine it. By focusing on essentials, time blocking, finding ways to share the load, and making space for self-care, I’ve returned to Founder Phoenix with sharper priorities—and a healthier balance.
For fellow founders, especially those navigating the intense early stages: remember, your health is your greatest asset. By protecting it, you’re not slowing your business down—you’re making it more resilient.
💡 Takeaway for Founders: Your business can’t thrive if you’re running on empty. Prioritize the essentials, build space for recovery, and design systems that allow both you and your startup to rise stronger.
🔥 Question for You: When life forces you to step back—whether from illness, family, or burnout—how do you reset and organize your business so it keeps moving forward?
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Courtney Burhenne
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Re-igniting Your Startup Flame: Organizing Work and Self-Care After a Health Setback
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