AI and Social Media Content Creation

I fully support using AI to assist in creating content, but only in the right way. I can tell in seconds who used chatGPT to write their content and didn’t bother to edit or try to make it sound like them. That’s not the right way.

To create engaging content that sounds like YOU, it’s important to teach AI what you sound like. Start by uploading some of your writing into your favorite LLM, my favorite is Claude right now. Even better, chat with Claude and ask it to interview you to create your “brand voice.” You can identify your ideal patient, what you do for them, why they should come to see you, what are the benefits.

You want to lead with what are your ideal patient’s pain points, and how do you help alleviate those pain points. Don’t focus on the features of your practice, focus on the outcomes.

Then when AI helps create captions for you, it knows what you do and what you stand for.

After the first iteration of content, review and edit. Change around words every sentence or two. Remove the long dashes and sub a comma or period, whatever makes sense. Remove the repetitive short statements if you don’t talk like that. Look out for the constant lists of 3 things and adjust if needed. Those are a few of the telltale signs of AI generation. You don’t have to change everything, but you don’t want to post the first thing it spits out.

It’s not so scary to post on social media. You just have to jump in knowing your first posts will be bad. And that’s ok! You will get better the more you create and post. If you use automations, then you can create and schedule a month’s worth of posts and you don’t need to touch it again for a month.

So if posting on social media about yourself or your practice makes you want to run away, that’s normal. Take a look at the Social Media Sprint that I made for DPC docs. It walks you through creating your brand voice and uses automations to post for you on a schedule. Here’s a link to learn more 😊

https://reach.harmonyopshealth.com/sprint-home

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