I know some of you don’t feel called to write a book and that’s okay.
But here’s the truth:
If you’re posting content online, you should be selling something.
Whether it’s a journal, a digital download, a mug, a T-shirt, a $5 guide, or even a list of your favorite resources… don’t just show up with value. Show up with an offer.
Why? Because I’ve seen it happen too many times:
🚨 A video goes viral... but there’s nothing in the bio.
🚨 Thousands of new eyes... but no way to convert them.
🚨 Creators with 50K+ followers... making $0.
Let’s not be those people.
👉 Even if you don’t want to write a book, at least set up one product or offer. Something that lives in your bio. Something that says, “If this helped you, here’s your next step.”
Here’s why this matters more now than ever:
📉 Social media platforms are unstable.
• TikTok keeps changing its monetization rules.
• YouTube creators are getting demonetized overnight.
• What used to pay hundreds is now paying pennies.
We cannot rely on these platforms to be our paycheck.
We can use them to lead people to our platforms.
So before you post your next video, do this:
✅ Add a product link to your bio.
✅ Set up a simple sales page or checkout link.
✅ Mention it in your content: “Check out the pinned comment” or “Hit the link in bio.”
🎯 What I do: In every description, I link to my books, my merch, or my digital products. And at the end of every video, I give a clear call to action.
Because visibility without a vessel is wasted oil.
We’re not just creating to be seen, we’re creating to serve and sustain.