Mike’s gym was so outdated, his dumbbells were older than Dial-Up internet. Members kept asking if the treadmill was “vintage.”
With $40K in cash: 💵💵💵
🏋🏻 He upgraded the equipment (RIP rusty barbell from 1987)
🏋🏻 Added AC so people sweat from workouts, not heatstroke
🏋🏻 Launched a referral program called “Bring a Friend, Get Free Protein Powder”
Guess what happened? Memberships doubled! (And his treadmill retired peacefully)
Be like Mike.