Mikeās gym was so outdated, his dumbbells were older than Dial-Up internet. Members kept asking if the treadmill was āvintage.ā With $40K in cash: šµšµšµ šš» He upgraded the equipment (RIP rusty barbell from 1987) šš» Added AC so people sweat from workouts, not heatstroke šš» Launched a referral program called āBring a Friend, Get Free Protein Powderā Guess what happened? Memberships doubled! (And his treadmill retired peacefully) Be like Mike.