Don’t get caught up thinking success as a trainer only comes from social media. Just because someone posts every day doesn’t mean that’s the only path — or even the best one — for you.
Some of the most successful trainers you’ll ever meet barely post at all. They’re in the gym six days a week, packed with clients, and their social media is nothing but pictures of their dog and a few vacation shots. Their business runs entirely off word of mouth — and that’s still success.
There’s no single formula. Some trainers thrive online. Others build strong in-person communities. Both are valid. What matters is finding what works for you, staying authentic, and building something sustainable on your own terms.
Your success doesn’t have to look like anyone else’s. Butter your bread your way.