1d (edited) • General discussion
Your offer is holding you back
I get this DM too often not to make a post lol. A marketer or business owner tells they’ve rebuilt their campaigns like four times, new angles, new structure, all of it.
Still can't get past breakeven.
So I ask to see the offer and it's literally just a product page. Nothing bundled, no gift, no guarantee, nothing telling me why I should buy right now.
Yes… creative matters, but it only multiplies whatever your offer already is. If the offer's weak there's nothing to multiply.
Throw in a free gift, bundle the thing, put a guarantee on it, give people an actual reason to buy today. Then worry about your campaign structure.
I've never seen a mid offer with amazing creative beat a killer offer with average creative. Not once.
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Your offer is holding you back
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