26d • General discussion
Stop asking what the best campaign structure is.
Structure feels like control. It feels like the right setup gets rewarded by the algorithm. Meta's pitch for three years has been the opposite: bring good creative and broad audiences, and the system handles the rest. The tinkering era is over.
The rule is simple. One campaign, broad, simple. Then put the energy into ten more angles instead of rebuilding ad sets. That's the lever.
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Stop asking what the best campaign structure is.
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