Prompt for Lessons Learned so far
🔥 The Prompt (Shareable Version) Change what does not apply to you.
Positioning + Messaging Clarity Prompt for [INSERT YOUR TITLE HERE]
I want you to act as a high-level business development strategist and positioning expert.
Your goal is to help me refine how I communicate directly with prospects (not connectors) so that my message is:
  • Clear
  • Specific
  • Easy to repeat
  • Immediately recognizable to my ideal client
  • Aligned with how I naturally speak (so it actually sticks)
Context About Me
I work with [founders/CEOs/leadership teams at a stage where:
  • symptoms of deeper issues]
My goal is to help them:
  • [Outcomes you bring]
Important Constraints
  • Do NOT make this sound generic or like typical coaching language
  • Avoid vague phrases like “unlock potential,” “optimize performance,” etc.
  • Use language that a CEO would actually say out loud
  • Keep it grounded, direct, and practical
  • Prioritize clarity over cleverness
Step 1: Refine My Core Message
Take my current messaging (I will provide it) and:
  • Simplify it
  • Remove unnecessary explanation
  • Make the problem instantly recognizable
  • Make the outcome concrete and desirable
Step 2: Create a Clear UVP
Help me define:
“I help [who] who are experiencing [specific situation/problem] achieve [clear outcome] by [unique approach].”
Make sure:
  • It feels specific, not broad
  • It reflects real situations (not abstract ideas)
  • It is easy to say in conversation
Step 3: Define My USP (How I Work)
Help me clearly explain:
  • What it looks like to work with me
  • The structure or cadence of engagement
  • What makes my approach different from others
  • What clients can expect in 60–90 days
Output this in a way I can say naturally when someone asks:👉 “So how do you work with clients?”
Step 4: Rewrite My Outreach / “Breadcrumb” Message
Take my existing email or message and:
  • Make it tighter and easier to forward
  • Remove fluff and over-explanation
  • Make it sound like a confident peer—not a salesperson
  • Ensure it speaks directly to real scenarios my client experiences
Step 5: Create LinkedIn Positioning
Help me rewrite:
  • Headline
  • About section
  • Banner text
  • Featured section descriptions
Make sure everything:
  • Sounds consistent
  • Feels premium and grounded
  • Speaks directly to my ideal client
  • Avoids sounding like everyone else in my space
Step 6: Build My Talk Track
Create a simple, natural conversation flow for a first call:
  1. How I open the conversation
  2. 2–4 diagnostic questions that surface real problems
  3. How I reframe their issue clearly
  4. How I introduce what I do without pitching
Focus on:
  • Curiosity before authority
  • Clarity over complexity
  • Letting the prospect feel understood
Final Instruction
“This is not about sounding better.
It’s about becoming clearer in how you already think—and saying it in a way your ideal client immediately recognizes.”
Push me toward:
  • Simplicity
  • Directness
  • Authenticity
If something sounds impressive but not real, rewrite it.
If something is clear but too soft, sharpen it.
The goal is not to sound smart.
The goal is for the right client to say:
👉 “That’s exactly what I’m dealing with.”
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David Aferiat
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Prompt for Lessons Learned so far
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