🧠 Design for the 1 · IRL Event Studio

🧠 Design for the 1

Hey Team!

Lately, Andy and I have been experimenting with a new way to design experiences.

We all know Hormozi talks about "doing the unscalable" at first, getting really good results, and then going from there.

Following in that school of thought, lately we've begun conducting 1-on-1 onboarding calls for our event attendees.

Now, I know all of us our busy, but as a co-founder duo planning 4 events right now that will happen within the next 2 months, with over 200 expected attendees at all of them... that can sound like simply too much to do.

But the value that is created, the insight that is provided... far outweighs the time investment.

By meeting with each attendee, we get to hear their story. Their why. Their history. Their goals. What will make the event a home run. Not collected in an onboarding form, but human to human on a zoom call.

We then take that data and synthesize it with all of the attendee's answers to find common threads, patterns, and trends.

We do this before creating the agenda or the itinerary. It's done to ensure that the event becomes something that will materially move each attendee forward in their journey.

This is a win for the host (better client outcomes)

This is a win for the attendees (specific help on specific problems)

This is a win for us (we get to meet all the attendees and greet them by name at the event)

✍️ THIS is experience design in action!

What "unscalable" thing are you doing right now that is bringing outsized returns?

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