What direction are you going? 🧭

This week, we’ve been deep in group sessions with our clients, reviewing progress against quarterly plans. These moments are always energising - not just for the accountability they bring, but for the clarity they create. Every time we do this, I see teams sharpening their direction and making meaningful impact take shape.

It reminds me of a quote from Keith J Cunningham’s The Road Less Stupid: “Few things are worse than running the wrong way enthusiastically.”

I love this quote. It perfectly captures the danger of mistaking effort for effectiveness. In the SME world, where time and resources are precious, rigorous planning isn’t a luxury - it’s a necessity. Working hard is admirable, but without the right direction, it’s just motion without progress.

So here’s the reminder: pause, plan, and check your compass. The right path, taken with intention, beats speed every time.

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