The Secret to Making KPIs Actually Drive Performance

Most businesses set KPIs. Few make them crystal clear. The real challenge isn’t creating a list; it’s communicating what matters most.

Here’s how to turn KPIs into a focus-driving tool:

Keep It Simple. No more than 5 deliverables. If you can’t measure it, delete it. Rule of thumb: If you can’t measure it, it’s not a KPI.

2. Show What Matters Most. Not all KPIs are equal. Assign weightage:

Retention: 40 points
Account Management: 30 points
Other tasks: 10 points each. This sends a clear message: Retention and account management are top priorities.

3. Make Performance Visible Use a traffic light system (RAG):

Why does this matter? Because clarity drives accountability and accountability drives growth.

Question for you: How do you communicate KPI priorities in your business? Do you use weightage, dashboards, or something else?

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