I doubled my leads by deleting THIS from all my LinkedIn hooks
I almost gave up on LinkedIn after posting daily for 3 months with zero leads.
That was until I discovered this one brutal truth...
My hooks were scaring people away.
Once I realised how to write good hooks, I went from 0 to 12 calls booked in just 1 week.
I see this all the time.
People pour their heart and soul into crafting the perfect LinkedIn post, only to have it disappear into the void.
Zero comments.
Minimal likes.
No shares.
Here's the brutal truth:
Most people spend 90% of their time writing the body of their post… and only 10% crafting the hook.
This is a massive mistake.
Because if your hook doesn't stop the scroll, nobody will ever see the value content that you spent so long writing.
The 5-Minute Hook Formula That Changed Everything
After years of trial and error, here's the exact process I now use for every single post:
1) Write 5-10 different hooks for every post (yes, really) Most people write one hook and call it done. Winners know that your first idea is rarely your best.
2) Use curiosity, controversy, or contradiction The best hooks make people think "Wait, what?" They create a knowledge gap that can only be filled by reading more.
3) Test & tweak constantly What worked last month won't necessarily work today. The algorithm and audience preferences evolve constantly.
Examples That Stop The Scroll Every Time
Here are three real hooks that consistently drive massive engagement:
🔹 "I ignored LinkedIn for a year. Here's what happened…" (Curiosity: What happened? Was it good or bad?)
🔹 "Most networking advice is completely wrong." (Controversy: Wait, am I doing it wrong? I need to know more...)
🔹 "I grew my business without cold outreach. Here's how." (Contradiction: Challenges what most people believe is necessary)
Every one of these hooks makes you want to read more.
Writing good hooks isn’t easy… It takes time at first.
That’s why I’ve put together 150+ viral hooks for you to use for free inside the classroom.
Peace,
Dennis
P.S If you made it this far then here’s my secret offer (only 20 people can get this).
I’m launching an exclusive new program, helping creators move beyond just getting likes to actually monetizing their audience fast.
We're currently looking for a handful of qualified creators who want to quickly turn their engagement into real income.
If you're interested in turning your LinkedIn presence into serious cash, I’d love to see if you're a fit.
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Dennis Berry
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I doubled my leads by deleting THIS from all my LinkedIn hooks
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