DO YOU THINK something else could be better now?
And really, how long has it been.
I got a notification today that one of the groups here is moving to another platform.
They had only been here a few weeks.
It comes down to "HOW WAS THE DECISION MADE, in the first place?"
In this case the decision was short term and uncommitted. Creating easy break points.
In this short attention span economy, I think long term, all in, and risky decisions are rarely made.
I see this in me when I travel. When packing, I think "don't worry about the details." If you don't have it, you can just buy it when you get there. Though I think this is a help to my sanity, it isn't.
Why do I do this?
🙄 I don't want to exert the energy
🙈 I put off a current decision for a future one
🍭 It's easier
💅 I don't think it will matter, ultimately.
But what do I buy with this - -
- WORRY
- Excessive Pre-planning for a fail,
- DISTRACTION (even every so slight)
- and possibly a Panicked change later
By not choosing to pause and just complete the task, it becomes unending.
Marketing can be the same: Easy in, Worry, Easy out
We need to help prospects make better decisions my helping them understand more about us, our solutions and where to go from here.
- Help them understand who you: so they can identify you are their people
- Talk from their pain: so they know you you understand them
- Talk about the other side: so they know this is what they want
- Talk about the partnership: so they know they are not in this alone
- Show them the next step: so they know where to confidently go
When you cover this "LOOKING for that OUT" isn't an option because they know
You can help.
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