6d • 🔥 Posts
Focus on 1️⃣ message
Stop cramming your newsletters.
One message. One CTA. That’s the game. 👇
I learned this the hard way back when I was running MailNinja.
I’d try to squeeze 3 ideas, 2 offers and a “quick update” into one email… then wonder why engagement tanked.
Truth is: every extra idea you add dilutes the one thing you actually want people to do.
Here’s the rule I teach inside GrowthKit:
→ One problem
→ One solution
→ One CTA
That’s it.
No more.
If you’ve got more to say, brilliant — that’s tomorrow’s email.
And the next one.
More emails = more touchpoints = more sales. It’s how you compound attention.
Keep it simple. Keep it focused. Keep it moving. ✉️⚡️
What’s the ONE message your next email needs to deliver?
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Focus on 1️⃣ message
