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Where are you at right now in the process?
Be real: - Sourcing deals - Talking to brokers - Underwriting - In due diligence - Under contract - Closed your first deal No fluff… drop where you’re at 👇🏾 If you’re stuck, say that too. We’re not just here to learn… we’re here to actually move.
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Weekly check in
How’s everyone doing right now? • What are you working on? • Have you underwritten any deals this week? • Anything new click for you recently? Whether you’re just getting started or already in motion — drop where you’re at. No pressure, just progress. Let’s keep building.
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A Real Perspective on Self-Storage Today
PART 1: The Realization I was today years old when I learned… The asset class I’m building in is only about 60 years old… and it was born right here in Texas. 🤯 If real estate asset classes were people… - Multifamily = fully grown adult - Office = seasoned veteran - Self-storage = a pre-teen Meaning… we are still early. And that realization shifted something for me. Because here I am, in 2026, building in an asset class that is: - Still evolving - Still fragmented - Still misunderstood - And just now being taken seriously at scale --- PART 2: Let’s Talk About the Numbers (This is where it gets real) There are 50,000+ self-storage facilities in the United States today. (StorageCafe) https://www.storagecafe.com/self-storage-industry-statistics/?utm_source=chatgpt.com But here’s the part most people don’t understand: 👉 ~Self-storage used to be dominated by mom-and-pop owners (around 70%), but that’s been shifting fast. Today, large operators control over half the market, and smaller owners probably make up closer to 40–50%. (MSM) https://www.modernstoragemedia.com/msm-exclusives/the-epic-shift-in-ownership-how-it-happened-what-it-means?utm_source=chatgpt.com Read that again. This is one of the most fragmented asset classes in all of commercial real estate. Compare that to something like multifamily… Most large apartment communities are already: - Institutionalized - Owned by funds, REITs, and large operators - Highly competitive But self-storage? It’s still: - Family-owned - Poorly managed in many cases - Undervalued - And full of operational upside And demand? 📦 1 in 3 Americans uses self-storage today (StorageCafe) https://www.storagecafe.com/self-storage-industry-statistics/?utm_source=chatgpt.com
Quick underwriting reminder:
Don’t let “80% occupancy” fool you. If 15% of those tenants are delinquent, you’re really at ~65% economic occupancy. And that’s before factoring in: - Discounts - Promotions - Partial payments - Bad debt So your actual collected revenue could be even lower. This is where a lot of deals look good on paper but underperform in reality. When you’re underwriting, always focus on: - What’s actually being collected - Not just what’s “occupied” A full facility that isn’t paying is just liability with better optics.
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Happy Sunday!
New week. New reps. More underwriting. More LOIs. More offers. That’s the game. If you’re serious about getting your first deal, this is where it happens. I want updates: 👉🏾 What deals you lookin at? 👉🏾 What are you submitting? Post it in Deals or Wins — let’s build momentum. 🙌🏾
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