May '25 (edited) • Announcements 📢
Watch Replay of Our Storytelling Masterclass: Video Uploaded!
If you missed our storytelling masterclass last night, I urge you to go watch the recording in the Classroom.
We had enormous fun and learned lots from , a published author and former Wall Street Journal writer. Here's the link: https://www.skool.com/elitewriting/classroom/9fc7b988?md=579059b5d8714afb9d60dabb0900db51
Vera offered deep insights into the art and craft of storytelling that no writer should ever forget. Some highlights from the call:
  1. Vera emphasised that storytelling begins with a deep curiosity about people, their lives, and the world. This curiosity drives the discovery of unique stories and angles. For experienced writers, this serves as a reminder to stay open to unexpected inspiration and to approach every subject with a fresh, inquisitive mindset.
  2. Vera highlighted the importance of empathy in storytelling, especially for human-centric narratives. By putting oneself in the shoes of characters or subjects, writers can craft stories that resonate deeply with readers, allowing them to "walk in someone else's shoes."
  3. Vera stressed the need to understand and write for a specific audience, tailoring content, tone, and pacing to their knowledge, values, and emotional state. Experienced writers can refine their craft by consciously aligning their narrative choices with the audience’s perspective, ensuring relevance and connection throughout the story.
  4. Vera described storytelling as a careful weaving of quotes, atmosphere, context, and significance, avoiding lazy reliance on excessive quotes or irrelevant details.
  5. Vera underscored the critical role of strong beginnings and endings in maintaining reader engagement. A gripping opening, whether scenic or news-driven, hooks the reader, while a well-crafted ending provides closure or resonance, often circling back to the start for a sense of completeness.
Again, here's the link to the recording:
A special thanks to , , , and for your brilliant questions and comments!
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Shani Raja
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Watch Replay of Our Storytelling Masterclass: Video Uploaded!
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