Hey - Sandy Zeldes here, A lot of highly successful women spend years trying to lose weight and fix their relationship with food. It’s frustrating because they KNOW what to do. They’ve tried the diets, the nutritionists, the trainers, the fasting, the supplements, the calorie counting, the meal plans and, more recently, GLP-1s. They are smart, disciplined women who can run companies, manage teams, make millions of dollars and solve incredibly complicated problems all day long. But when it comes to food, especially at night when the day finally stops, they can feel completely out of control. I’ve been working in nutrition, healing and EFT for more than 20 years and have worked with hundreds of people around food, cravings, emotional eating and the deeper patterns underneath them. And I can tell you - these are the 3 biggest reasons successful women continue to struggle. #1 - They Are Trying To Fix The Food Instead Of The Reason They Are Eating: Here’s the problem - most weight loss advice assumes the problem is the food. Eat less. Stop eating sugar. Exercise more. Have more discipline. NO - if you’ve struggled with food for years, the food may actually be doing something for you. It may be helping you regulate stress, shut your brain off after a 12-hour workday, create pleasure when everything else feels like work, calm your nervous system or avoid emotions you don't want to feel. And most of the time, you aren't consciously deciding any of this. That's why a woman can be incredibly disciplined everywhere else in her life and still find herself standing in the kitchen at 10 PM eating something she promised herself she wouldn't eat. Her conscious mind says, “I want to lose weight,” while another part of her is saying, “Absolutely not. We need this.” And when you're exhausted and stressed, that deeper pattern usually wins. #2 - They Are Using MORE Discipline To Fix A Problem That More Discipline Can Actually Make Worse: Look, I know what successful women are told to do. Eat less, exercise more, meal prep, track your food, don't eat after 7 PM, cut carbs, cut sugar, stop drinking, meditate, sleep more and somehow fit all of it into a 60-hour work week, business travel, late-night Zoom meetings and an already packed life. Then when it doesn't work, they assume they aren't disciplined enough, so they try harder. But more rules create more pressure, more pressure creates more stress, and more stress can create stronger cravings. Then you eat, feel guilty, decide you blew it and promise to start again Monday.

Welcome to the group all of our new members over the holiday weekend! I hope it was a fun and relaxing weekend for all of you. Please let us know more about you. What do you find challenging with food? So many women that I work with struggle in social gatherings or with specific events (or people.) Work meetings. Lunches with friends and over-eating. The extra cocktail or glass of wine. Eventually a good vs. bad food way of thinking can develop and start to feel punishing. But what is the true driver? How do we address it? The first step is often acknowledging that the hunger is an emotion and often anxiety driven. See the Classroom tab above for the videos where I go into detail. I will be making more videos on this topic and how I address it this week. xo Sandy