You have to have a plan, AND take action...

I remember starting out, glued to my phone, posting about my products multiple times a day. I was convinced that if people didn't see what I was selling, they'd never buy. I even scheduled posts for late at night, just to make sure I was constantly "visible."

It was exhausting, and honestly, a little embarrassing. My friends probably thought I was spamming them, and actually I felt like I was and it made me feel awkward and weird, and icky ... and my sales certainly didn't reflect all that effort.

You might feel that same pressure right now – the constant urge to push your products, to be "selling" all the time. Maybe you're worried that if you don't explicitly talk about your offerings, no one will ever know what you do or how you can help them.

It feels counterintuitive, right? Like you're leaving money on the table if you're not constantly broadcasting your latest deal.

The point I finally realized was that constantly promoting products often creates resistance, not sales. People scroll past overt ads; they tune out the hard sell. I didn't use these tactics in my sales job as a kitchen designer ... so why did I think they would work online?

What people are looking for is value, solutions to their problems, and genuine connection.

Attraction marketing isn't about hiding your products; it's about making people want what you have because you've already demonstrated your expertise and helpfulness. It's about building curiosity and trust, so when you do present your offer, it's a natural next step for them.

I used to hear things like, "If you're not posting about your products, you're not working," or "You have to be in people's faces for them to remember you." It made me feel like I was doing something wrong by focusing on anything other than direct sales pitches.

Seth Godin says, "Marketing is a generous act of helping someone solve a problem. Their problem."

But I like to say, "Focus on being valuable, and your audience will naturally become curious about how you can help them even more."

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