One of the most important skills in building trust and connecting with your audience is learning how to think like they do. 💡
Let’s talk about FEAR—because it’s one of the biggest motivators behind almost every decision people make.
✅ Internal Fears:
These are the doubts people have about themselves.
• “What if I fail?”
• “What if I don’t have what it takes?”
• “What if I waste time or money and still don’t see results?”
✅ External Fears:
These are fears of things they can’t control.
• “Will I be judged if I try this?”
• “What if the solution doesn’t work?”
• “What if the economy, my schedule, or my health holds me back?”
💬 Now, here’s the key: When you truly understand your audience’s fears, you can speak directly to them and show how YOU can help bridge the gap between where they are and where they want to be.
🎯 ACTION STEP:
I want you to spend 5 minutes thinking about your customers’ fears—internal and external. Share one in the comments below and how you could help them overcome it.
For example:
Fear: “I don’t know if I can stay consistent with a weight loss plan.”
Your response: “With this system, you’ll have simple daily steps and a supportive community to help you stay on track.”
Let’s brainstorm together—this is how we grow! 🚀 Drop your thoughts below. 👇