Mar 13 • Key Takeaways + Insights
How To Structure A High Ticket Offer (Value Ladder Model)
EPG Fam! Today is financially free Friday! Here's some million dollar game for you. SAVE THESE GRAPHICS!
After 's powerful call... here's what I noticed. Most businesses struggle to sell high ticket because they skip the value ladder.
You can’t go straight from a stranger to a $20K–$100K offer. You need an ascension model. This is the exact formula I used to sell over 300 offers...
Awareness → Interest → Desire → Action
As value increases, price increases.
Step 1: Freemium Model (Attention)
This is how people discover you and trust you.
Examples:
• YouTube content
• Instagram / TikTok
• Educational threads & posts
• Free trainings• Lead magnets
• Free Skool communities
• Webinars
• Free masterclasses
Goal: build authority and audience.
Step 2: Entry Offer (Low Ticket $)
This converts followers into buyers.
Price Range: $27 – $300
Examples:
• Mini courses
• Workshops
• Playbooks / templates
• Recorded masterclasses
• Starter programs
• Low-ticket communities
Goal: create your first transaction. Once someone buys once, they are far more likely to buy again.
Step 3: Core Offer (Mid Ticket $1K–$5K)
This is where most of your revenue comes from.
Examples:
• Group coaching programs
• 6–12 week transformation programs
• Business accelerators
• Skill-based training programs
• Implementation programs
Goal: deliver real transformation.
Step 4: Premium Offer ($20K–$100K)
This is your elite, high ticket offer.
Examples:
• Private consulting
• Done-for-you services
• Masterminds
• Private mentorship
• Agency services
• Executive advisory
Goal: maximum speed, access, and results.
Bonus hack: Financing Changes Everything
One of the biggest problems with high ticket is affordability. That’s where consumer financing comes in. Many of the biggest coaching and consulting companies in the world scale using financing because it allows them to:
• allows you to open up a whole new client list
• re-activate old clients
• increases conversions
• allows clients to start faster
• removes upfront cash barriers
• They can start immediately
• Removes friction and dramatically increases close rates.
The Formula in summary:
Free value →Low ticket →Core program →Premium High Ticket access + financing
This is how modern high ticket businesses scale. Implement this immediately. Enjoy your financially free Fridays! God bless!
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How To Structure A High Ticket Offer (Value Ladder Model)
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