If your business is appointment-based… you know how important it is to have a system for getting consistent appointments but on a regular basis… ​ But what’s just as important? ​ Turning those new customers into repeat business! ​ It’s far less costly to turn an existing customer into a repeat customer than it is to acquire a new one in the first place… ​ And if you become a pro at turning new customers into “regulars” you radically increase your net profit for the year. ​ And let’s face it…. Nothing feels better than seeing a familiar face return to your business, eager to do business with you again. ​ And so you might be wondering… ​ “How do I ensure that my customers keep coming back?” ​ The answer is simple. ​ Outside of ensuring that every customer has a great experience when they do business with you, there’s only one other thing you need to do. ​ And that’s to find a way to stay top of mind with them. ​ By staying in contact with your customers, you can increase your chances of getting more repeat business. ​ One of the best ways to stay top of mind is to contact them with reasons to return.Think about the things that would make you want to return to a business… For most, it’s special deals, promotions, discounts, and limited-time offers. ​ By offering these incentives, you're showing your customers that you value their business and that you're willing to go the extra mile to keep them coming back. ​ But how do you make sure your customers know about these incentives? What’s the best way to stay in contact?. ​ Email and text messaging marketing are two of the best ways to do that. ​ By sending regular updates and promotions, you can keep your business fresh in their minds and encourage them to return. But let's face it, finding the time to send all those messages can be a challenge. ​ The good news here is, with today’s technology, all of that follow up can be automated. ​ Automation allows you to set up a system to send regular updates and promotions to your customers without having to do it manually.

Let’s talk about how with a few simple things you can put in place one time — you can turn your website into an appointment booking machine. For most appointment-based business owners… The website serves digital storefront, a virtual calling card, your first impression on the world. You’ve put time and effort into creating an online presence that reflects your business and your values. BUT… It’s not enough to just showcase your products and services; you want to turn those website visitors into paying customers, and that means getting them to book appointments. In this post, we’ll show you how you can make that happen and grow your business in ways you might not have thought of. The first step is to put a simple “exit popup” in place. This is a little form that comes up when a visitor scrolls the mouse off the page and is about to leave. Now, I know what you’re thinking, “everyone hates pop-ups… I don’t want to do that.” But the simple fact is, the reason so many sites use them is because they work. On the pop up you want to offer some form of incentive to the visitor in exchange for some of their contact information. You can offer a coupon, a special deal, or even something for free. Once you have their information, it’s time to personalize your follow-up. Use their name and any other relevant details you have to create a message that feels like it was written just for them. Show them that you care about their needs and that you’re eager to help them find the solution they’ve been looking for. You can reach out to them on an ongoing basis and see if they’re ready to book an appointment. Do so using email, text messaging, or even a phone call. Using email and text messaging is a great choice because it allows you to use technology to set it up once and then it basically runs on autopilot. If that sounds good, shoot us a message and we’ll help you automate the whole thing and capture a ton of leads you otherwise wouldn’t have… But most importantly, turn them into appointments to increase sales and growth in your business.

Want customers to spend MORE money each time they book an appointment? ​ It’s time to take a look at how personalization can help you get there. ​ See, these days, customers want to feel special. ​ They want to know that you understand their unique needs and preferences. ​ That's where personalization comes in. By tailoring your services to each customer, you can make them feel valued and increase their loyalty to your business. ​ But how do you implement personalization in your appointment-based business? ​ It all starts with DATA!. ​ You need to know your customers' purchase history, preferences, and interests. ​ You can gather this data through surveys, feedback forms, and social media interactions. ​ Once you have this data, you can use it to create personalized recommendations and experiences for each customer. ​ For example, if you run a salon, you can offer personalized recommendations on haircuts, colors, and styles that are suited to each customer's unique preferences and face shape. ​ You can also use customer data to offer personalized promotions and discounts based on their past purchases and interests. ​ In addition, you can also create a customized appointment booking process to make things even more personalized. ​ Customers appreciate convenience and ease when booking appointments. By allowing customers to book appointments online or through a mobile app (or even through text messages), you can offer a personalized and hassle-free experience that encourages them to book more appointments and spend more. ​ We understand the power of personalization in appointment-based businesses. ​ And we’ve got some killer strategies to help you not only book more appointments than ever… but help you increase the value of every customer that comes through your door. ​ If you’d like to learn more, just send us a message and we’ll have a friendly chat about it.