I've sold 2 domain names recently, one an invented brandable and the other a keyword brandable. Both domains very similar to what you'll find in the daily expiring lists I share. Below is their analysis:
StartFlame - Sold for $3977
Ordevo - Sold for $2,000
Form & Feel
- 10 characters including both words.
- Two clear dictionary words: “Start” and “Flame.”
- The phrase carries action and energy, like igniting a beginning.
Signal & Associations
- Start suggests launch, initiation, or new ventures.
- Flame suggests passion, spark, heat, or ongoing energy.
- Together the phrase communicates “ignite something” or “fuel a start” which makes it very usable in branding.
Reach / Versatility
- This name works in tech for a launch platform or SaaS, in creativity for studios or media, in wellness for motivational products, or in training and education for growth programs.
- It provides a metaphor rather than a single definition which lets buyers apply it broadly.
Why It Could Sell Strongly
- Emotional resonance from words like “start” and “flame” which are motivational.
- Startup friendly theme, perfect for early stage ventures.
- Strong design potential for logos, slogans, and taglines.
Risks & Considerations
- Slightly longer than many brandables at 10 characters.
- Flame is a common word which means the brand must build its own identity in a competitive space.
Form & Feel
- 7 letters which makes it concise and manageable.
- Invented but easy to pronounce as “Or-de-vo.”
- Simple enough to look good in logos and brand campaigns.
Signal & Echoes
- The “Orde” portion hints at order, orchestration, or organization.
- The “vo” ending feels like evolution, innovation, or forward motion.
- Put together the word gives the sense of “ordered evolution” or “structured progress.”
Reach / Versatility
- Works for tech, AI, SaaS, logistics, automation, finance, or creative platforms.
- Because it is coined and abstract it does not limit the buyer to one vertical.
Why It Could Sell Strongly
- Short, brandable, and unique.
- Suggests structure and growth without being too literal.
- Provides room for a brand to shape its own meaning.
Risks & Considerations
- Possible spelling confusion with similar invented names.
- Because “orde” and “order” are common roots there could be overlap with other marks in similar industries.
Domainer Takeaways
- Names that combine emotional metaphors like StartFlame are attractive to startup founders who want energy and clarity.
- Names like Ordevo that are invented but hint at real concepts give buyers freedom to grow while still sounding meaningful.
- Shorter is generally stronger in terms of versatility and resale value
Buyers are paying for the story they can build on top of the name, so highlighting the narrative potential is key.