WHAT IS A BRAND? 🤔
A brand is simply:
What people THINK about when they hear your name.
That’s it.
Think about a local pizza place.
If you hear their name and immediately think:
🍕 “Best pizza in town.”
That’s their brand.
If you think:
😬 “Good food, but terrible service.”
That’s also their brand.
Your logo is not your brand.
Your colors are not your brand.
Your website is not your brand.
Those things can HELP communicate your brand.
But your brand is the reputation you build through what you consistently DO and DELIVER.
So here's the better question:
When someone hears the name of YOUR BUSINESS, what do you want them to immediately think?
Let's start Doing Business Right!
DBR
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2 comments
Dr. Bryan Raya
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WHAT IS A BRAND? 🤔
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