Hey ladies! Happy Friday! I’m literally still recovering from my NYC trip! Like, I’ve been living in cars and planes more than my actual house lately, but honestly? Some of my best business breakthroughs happen when I’m NOT sitting at my desk staring at the same four walls. I know we always think we need to be “grinding” at our computers to make money, but girl… some of my biggest deals have happened from random conversations in Ubers or those weird moments of clarity you get when you’re somewhere totally new. There’s something about getting out of your routine that just… shifts everything, you know? 🔥 Real talk about staying connected: Your people don’t care if you’re posting from your fancy home office or the back of a cab (trust me, I’ve done both). They just want the REAL you.The magic isn’t in being perfect — it’s in staying authentic no matter where you are. Trending Video: https://www.instagram.com/reel/DOqzIXwkX9e/ What’s working for me: • Voice noting my girls while I’m walking through airports • Sharing the messy behind-the-scenes because it’s relatable AF • Having actual conversations instead of just posting and disappearing • Remembering that connection beats perfection every single time 💸 Truth bomb moment: “You’ll know you built a business when you can step away — and it keeps growing.” We’re building FREEDOM here. Not another cage. Tell me: • Where do YOU get your best ideas? (Mine is definitely not at my desk lol) • How do you keep your business moving when life gets crazy? Spill it in the comments. I’m here for all of it.

Hey Queens, happy Friday! This week was a full-circle moment! I had the honor of speaking at the Houston Business Women’s Summit — sharing how PowHer.fit grew from an idea to a movement. So grateful to everyone who wished me luck and followed my journey on Instagram! I also dive into Magnetism and how to get your mesage across in my newest podcast episode: 🎙 The Cult Brand Code: The Magic Behind Movements, Magnetism & Messaging If your brand feels “nice” but not necessary, this episode is your permission slip to flip the script! 👉 Listen Now: https://pod.link/1535715834 Now, let’s end the week strong: 🎬 Another Trend Drop! 📌 “Unfortunately I do love.” https://www.instagram.com/reel/DOdR6paE0DO/?utm_source=ig_embed&ig_rid=5ee643f1-514f-40f4-881a-de37ddc16d4e 👇 Drop in the comments: - Your latest Reel link + IG handle - One-liner idea on how you’re riffing on the sound - Want caption help? Comment CAPTION + paste your draft 💸 Wealth Mindset Moment: “Cast your cares on the Lord and He will sustain you.” – Psalm 55:22 He’s not asking you to carry it all. He’s asking you to cast it. You’re more supported than you think. 💖

Hey Queens, happy Friday! Personal note: this week was a cooldown week, that really allowed me to slow down and take care of my health, feels so good to be on the mend! My newest podcast episode also dropped! On, "The Missing Piece Between Your Business and the Wealth You’re Called to Build": https://podcasts.apple.com/us/podcast/the-randa-carrabba-iconcast/id1535715834?i=1000725906438 Now, let’s end the week strong: Trend Drop: “whistle while you work: https://www.instagram.com/reel/DN1tg8DQD_T/?utm_source=ig_embed&ig_rid=05d7edfa-0880-404b-91f4-7a0950b15925" Businesses can use it to highlight any opposites, like a regular workday versus a product launch day, etc. Drop in the comments: 1. Your latest Reel link + IG handle 2. One-liner idea on the “audio trend” you’re riffing on 3. Want caption help? Comment CAPTION + paste what you’ve got  Wealth Mindset Moment: “Cast your cares on the Lord and He will sustain you.” – Psalm 55:22 Even if the week felt heavy, He sustains. And you’re finishing stronger than you think!

Weekly Hooks & POV’s: One thing I do believe that could improve for our group is storytelling, so I’m sharing lots of hook ideas to kick off storytelling posts! Storytelling is best with DTC, but also carousels are great, too. It can be harder to get them to read a regular reel caption for story telling unless you’ve done a really great job hooking them in! ’ll add a few authority hooks at the end as well: 1. A mentor once told me something that changed everything… 2. This might sound crazy, but this story is actually true… 3. What if I told you there’s an easier way to do… 4. Ever feel you’r missing something?  This might be it… 5. Here’s a lesson I learned the hard way… 6. The best advice I ever received for… 7. If you’re looking for a game changer for _______ (your super power), try THIS 8. This one thing made all the difference for me… 9. Have you ever tried _________?  This story will shock you! 10. The worst mistake I ever made… 11. Breaking down the failures of… 12. Here’s the ugly truth… 13. You’re closer than you think… Authority: It took me X years to learn/realize ________, but I’ll show you in 5 seconds Here’s the step by step process that took my client from ________ to ________. Transform your _______ with this ONE THING. (Share process in caption and mention some of your clients this has worked for, too) Things you won’t find me doing as an ________(industry expert) The exact strategy that built raving clients that say this….(then share some screen shot testimonials on screen and drive to caption for strategy) I/My client _________ (achieved your client’s ambitious desire) with these tools that feel criminal to know. Some additional guidance for you to save time and help increase sales: Chat GPT Prompt for Captions: 1️⃣ Go to ChatGPT 4.0 (paid) and type in below prompt 2️⃣ Answer the questions then ask it to draft 10 captions for Instagram with bullet points using your favorite emoji, CTA, and SEO keywords “I am a [describe your role, e.g., content creator, coach, entrepreneur] looking to [describe your goal, e.g., sell a course, grow a community, build a brand] in the [specify your niche, e.g., health and wellness, digital marketing, personal development] space.

Authority Hooks for week ahead: "My advice as a ___________ (Position yourself as a successful authoritative expert in your field, give years of experience, # of success stories, etc.) "My client ________ (name) started at GROUND ZERO/NOT UTILIZING YOUR BUSINESS and was able to (achieve desired outcome) all because of......" (drive to caption about your proven process Here's how I helped my client go from (limited belief) to (achieving ambitious desire) in X time frame with this ONE SIMPLE THING....drive to caption to explain your business method and how it created a client success story. Share the emotion of understanding the starting place/holdback/limitation they have and mention the I"M DONE moment your client went through to do business with you and the transformation on the other side now that they are your happy returning client. "When you finally realize you felt (gross, yuck, stuck word) because (limited belief), but THIS turned it all around and now you're thriving with (ambitious desire here), just like my client _________ (name)." For sales strategy: YOU ARE THE SALES GIRL! PROMOTE YOURSELF LIKE A PERSONAL BRAND. IT'S GREAT TO STILL SHARE THINGS OUTSIDE OF BUSINESS THAT YOU'RE COMFORTABLE WITH, this way people can CONNECT with you and get TO BETTER KNOW YOU = which equals trust! Reminder, people actually don't care about what you're selling, but they do care about how your product/service/solution/education is going to BENEFIT THEM. So show them! If you get convos happening in the DM's, ask them to break down all their pain points - they will tell you everything where you can offer understanding, empathy and most of all - solutions and client success stories! Paint the picture and sell the dream you create!