Why a Short Book Might Be Your Best Next Digital Product
Most creators focus on courses, workshops, templates, or memberships. These are powerful, but one tool often gets overlooked: a book. Here is what a book can bring to your digital product business: 1. It gives you permanence. Courses and posts evolve, updates come, but a book is a snapshot of your ideas that people can hold and return to. 2. It enhances trust. When someone sees you as an author, it boosts your credibility in ways that go beyond social proof. 3. It opens new pathways. A book can be a premium bonus, a lead magnet, or even a standalone product bundled with your other offers. 4. It expands your content. A short book can be the starting point for mini-courses, email series, videos, or a challenge. 5. It draws in your ideal audience. People who buy or download a book are usually more invested and aligned with what you teach. Here is a tip that works especially well in the digital product space. Do not start with a full-length book. Pick a core framework or method you already teach and turn it into a short, focused book of 30 to 50 pages. It is faster to produce, people are more likely to finish it, and it fits perfectly into your product ecosystem. A book is not only something to sell. It is a strategic asset that builds authority, strengthens your brand, and creates opportunities long after it is published. If you were to create a short book today, what concept or framework would you choose?