“When You’re Doing Everything Right… But Sales Still Don’t Come”

Virginia Lowery

21d • General discussion

There was a point in my store journey where I felt like I was doing everything:

✅ Running ads

✅ Posting on socials

✅ Getting traffic

…but sales were still barely trickling in. It felt discouraging, like maybe I was missing something obvious.

What I learned later is that traffic doesn’t always equal sales. If the trust isn’t there, or the offer isn’t clear enough, people just won’t buy, no matter how many visitors you get.

The shift for me came when I started focusing less on “more traffic” and more on improving what happened after people landed on my site. Small tweaks made a huge difference.

I’m curious, for you, what feels harder right now:

Getting enough visitors?

Or turning those visitors into actual paying customers?

Would love to hear your experiences. And if it’s something you’d rather not share publicly, my DMs are always open.

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