7h • General discussion
YouTube - Create Your Thumbnail & Title First
The thumbnail is the first thing people see. If nobody clicks on your thumbnail, nobody will watch your video. That makes your thumbnail one of the most important parts of YouTube. Some even say it is more important than the video itself.
Why start with the thumbnail and title?
- The thumbnail stops people from scrolling.
- After the thumbnail, viewers look at the title.
- If both are strong, they will click.
How to do it:
- Pick a topic people care about. If no one is interested in the topic, do not make the video.
- Once you have your topic, create the thumbnail first. Use the general idea of what your script is going to be about to guide it.
- Write the title to match the thumbnail. Keep it clear and simple.
- Then write your script. Make sure the hook in the first 30 seconds matches what people saw in the thumbnail and read in the title.
Why this works:
- The thumbnail makes them stop scrolling.
- The title makes them want to click.
- The hook confirms what they saw and keeps them watching.
- If viewers stay past the first 30 seconds, they are likely to watch more of the video
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YouTube - Create Your Thumbnail & Title First
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