Objective: Establish the essentials for promoting your digital course by identifying your target audience, creating a compelling message, and setting up marketing tools. Lesson 1.1: Identifying Your Ideal Audience Goal: Identify who your course serves and how to reach them. Content: Research using surveys, social media analytics, and competitor analysis. Create buyer personas outlining demographics, pain points, and motivations. Identify where your audience is online.

Leverage social media to increase course awareness, engagement, and enrollments.

This module guides you through creating a robust email marketing strategy and a sales funnel to promote your digital course. The focus is on building an email list, crafting targeted campaigns, and designing a funnel that converts leads into enrolled students. By the end, you’ll have a clear plan to nurture prospects and drive course sales.