The Problem Framing Playbook - now available to the public

🛑 I know this might sound a bit selly, but it’s something I’m proud to finally share:

Until now, we only shared this system in private trainings with teams at Google, EY, HSBC, eBay, SAP, the World Bank, and others.

Why?

Because it works best when the stakes are high, the environment is complex, and multiple senior stakeholders need to align — fast.

But now, for the first time, we’ve made it available to the public.

Especially if you’re in product, strategy, innovation — or you facilitate this kind of work for others — this is for you.

It’s based on our Problem Framing method — a simple, proven structure that consistently delivers results in even the most complex environments.

Here’s what’s inside the Problem Framing Playbook:

✅ A step-by-step breakdown of the 4-phase workshop

✅ How to prepare, who to involve, and what to avoid

✅ Real-world scenarios that show when (and how) to use the method

✅ Templates for every key activity in the workshop

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