How do you open the price reduction conversation?
Nobody likes this call, but dragging it out costs the seller more than it saves them. I've found it goes easier when I set the expectation at the listing appointment: if the market tells us something, we listen to it together. Then it's not a surprise, it's the plan working. How do you handle it?
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Megan Walters
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How do you open the price reduction conversation?
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