Automated CRM enrichment turns a name and email into a full prospect profile
Most CRM records are incomplete. A contact enters with a name, email, and company name and stays that way because nobody has time to manually research every lead. I built an enrichment workflow which when triggered on new contact creation can pull LinkedIn data, company size, industry, revenue range, technology stack, and recent news about the company, then write all of it back to the CRM record automatically. An LLM pass on top of that data generates a personalised outreach angle based on the prospect's apparent priorities and the problems your service solves. The sales rep opens the CRM and finds a fully populated record with a suggested talking point already written. The research took zero of their time. See visual representation of the platform below.