25d • General discussion
Don’t send cold DMs if you can’t actually help
I see this every week.
My clients share their DMs with me.And honestly, it’s both sad and funny.
Most editors reaching out don’t even know:
- what the client is doing
- why they are posting content
- what problem they are solving
Still they say:
“I can fix your editing”
How?
You don’t even understand their business yet.
I’m not saying me or my team are the best.
But when I check some of those profiles and their work,it’s obvious they can’t help that client.
Rule number 1:
Never reach out to someone you can’t truly help.
If you are sending:
- a DM
- an email
- a Loom
You should understand the bigger picture first.
Ask yourself:
Do I know their audience?Do I know their offer?Do I know what they are missing?Can I actually improve
something real?
If the answer is no, don’t reach out yet.
Study first.Then reach out.
That’s how serious editors get replies.
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Don’t send cold DMs if you can’t actually help
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