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The Keepa Story – Where Cups of Love Began
Kia Ora – Kaya – G’day mate – Hello – Ciao ❤️ My name is Keepa. I grew up in Rotorua, New Zealand. My family has connections to Whakarewarewa, and much of my upbringing was centred around our marae in Horohoro. Growing up around the marae, I learned something early in life — the importance of manaakitanga. Caring for people. Making people feel welcome. When visitors arrive at a marae, the kitchens come alive. People cook, prepare food and serve others with care and respect. There is so much love in those kitchens that even a simple piece of toast can taste like it was cooked by a Michelin-star chef. That spirit stayed with me. Life then took me in many directions. I’ve worked on tuna processing boats, pearl farms and fishing vessels. I’ve worked on farms, in factories and warehouses. I’ve driven trucks and forklifts. I’ve worked in kitchens across many cultures — African cooking, Chinese wok kitchens, Italian cafés, Māori cooking and European cafés. I’ve worked in tourism, landscaping, resorts, and even at a special needs school. Different jobs. Different industries. Different people. But through all those experiences I noticed the same thing again and again. People want to feel seen, heard and valued. In 1998 I left Rotorua and landed a job on Rottnest Island in Western Australia. Because New Zealanders and Australians can move and work between the two countries fairly easily, the opportunity was there. That’s where my coffee journey really began. Coffee became a craft for me, but more importantly it became a way to connect with people. Years later, around 2006–2007, I was back in Rotorua working as the head barista and manager at Lime Café when it first opened. The café ended up winning Best Café awards, but something happened during that time that really stayed with me. We organised job interviews with young people through Work and Income New Zealand. Ten interviews were booked. Only four people showed up. All four were Māori youth. They didn’t know what to say in the interview.
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Start ups
New staff. New drinks. New energy. That mix of nerves and excitement is real. But here’s what I’ve learned… 👉🏾 Start with more staff than you need. Not forever — just at the beginning. You’re not just making coffee — you’re guiding your customers into your space. Showing them your flow, your rhythm, your way. At the same time… you’re building your team. Give them space to learn, minimise mistakes, and build confidence. 👉🏾 Have a few seasoned staff in there. They set the tone. They steady the room. 👉🏾 Ducks in line early. Clear roles. Simple systems. And this one’s important… 👉🏾 Plan your exit. If you’re there at the start, customers will connect with your energy. But the goal is for them to trust your team — not rely on you. Step in with purpose. Step back with intention. That’s how strong cafés are built. ☕️ Coffee is the medium. ❤️ People are the mission. **Who’s launched a café before? What worked for
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Start ups
The Juice man!
This photo was taken at the Mt Lawley Street Market. Long day… long night. Back then I was selling fresh juice — markets, festivals, cafés, IGA and bars. Wherever really. We were one of the first companies introducing cold-pressed juice to Perth. When I walked into cafés people would yell across the room: “The Juice man!” Always a warm welcome. Funny thing was, it was actually easier walking into cafés as a juice rep than a coffee rep. Juice wasn’t a threat. Just another option for the fridge. But here’s something I learned back then. When you know your product, you preach your product. 🙏🏽😁 Most of the juice recipes we sold were ones I put together myself, so I knew them like the back of my hand. Local produce. Meeting the farmers and their families. Understanding the health benefits behind every ingredient. When you know the story behind what you’re offering, you’re not really selling. You’re sharing something you believe in. I also believed juice did something coffee often doesn’t. It invigorated your emotions — not masked them. Coffee is different though. Coffee is emotional. People are deeply connected to their beans, their roaster and their routine. And with coffee, the barista has the final say. The farmer grows it. The roaster develops it. But the barista finishes it. When I was the Juice Man, my job was a little different. My role was to tell the stories. The farmers. Their families. The local produce. But also the passionate juicers back at the factory — washing, pressing and bottling every batch. Because in a way… they were the baristas of juice. The last set of hands before it reached the customer. And that’s what I was really selling. Not just juice. Intention. Coffee is the medium. People are the mission. ☕
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The Juice man!
Hello
I have AI automation tools that can help the community with tasks like organizing leads, managing follow-ups, and automating repetitive workflows. These tools make it easier to stay organized, save time, and focus on what really matters. 📌 Click the link to learn more and see how they can help you: https://miraclesara12.systeme.io/ccf40489
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Why I Tell Young People to Learn Coffee
People come. People go. Hospitality has always been a transient industry. So many personalities. So many headaches. For many it’s the in-between job. When I was training young baristas I used to tell them something simple: Master coffee. If you can run a machine, stay calm in a rush and read the room… you’ll never be short of work anywhere in the world. And yes… it might also mean you don’t have to deal with the temperamental chefs. (Sorry chefs 😂) But it worked. Coffee gives people confidence. Confidence opens doors. That’s why I teach it. We’re not here to make coffee. We’re here to make Cups of Love.
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	Why I Tell Young People to Learn Coffee
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