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The Keepa Story – Where Cups of Love Began
Kia Ora – Kaya – G’day mate – Hello – Ciao ❤️ My name is Keepa. I grew up in Rotorua, New Zealand. My family has connections to Whakarewarewa, and much of my upbringing was centred around our marae in Horohoro. Growing up around the marae, I learned something early in life — the importance of manaakitanga. Caring for people. Making people feel welcome. When visitors arrive at a marae, the kitchens come alive. People cook, prepare food and serve others with care and respect. There is so much love in those kitchens that even a simple piece of toast can taste like it was cooked by a Michelin-star chef. That spirit stayed with me. Life then took me in many directions. I’ve worked on tuna processing boats, pearl farms and fishing vessels. I’ve worked on farms, in factories and warehouses. I’ve driven trucks and forklifts. I’ve worked in kitchens across many cultures — African cooking, Chinese wok kitchens, Italian cafés, Māori cooking and European cafés. I’ve worked in tourism, landscaping, resorts, and even at a special needs school. Different jobs. Different industries. Different people. But through all those experiences I noticed the same thing again and again. People want to feel seen, heard and valued. In 1998 I left Rotorua and landed a job on Rottnest Island in Western Australia. Because New Zealanders and Australians can move and work between the two countries fairly easily, the opportunity was there. That’s where my coffee journey really began. Coffee became a craft for me, but more importantly it became a way to connect with people. Years later, around 2006–2007, I was back in Rotorua working as the head barista and manager at Lime Café when it first opened. The café ended up winning Best Café awards, but something happened during that time that really stayed with me. We organised job interviews with young people through Work and Income New Zealand. Ten interviews were booked. Only four people showed up. All four were Māori youth. They didn’t know what to say in the interview.
Employ the Vibe
Get the energy right… everything else follows. They say you can’t pick your family… I beg to differ. In this game, you build your own. Shift by shift. Cup by cup. This little hole in the wall at one of Perth’s busiest beaches… Different backgrounds. Different stories. But when it clicks — it clicks. Energy like this is electric. You feel it the moment you walk in. And trust me… customers feel it too. Skills matter. But energy? That’s what sticks. Create working combinations that work. Not just on paper — in real life. Coffee is the medium. People are the mission. ☕️
Employ the Vibe
Sensory skill journey
Anyone here from Berlin or people interested in practicing in participating with some coffee tasting and sensory skills as i am starting my journey with AST studies and target to complete it by end of this year.
Before the doors open.
Before you open the doors… honour your space. I always take a second here. No rush. Just me and the setup. Pre-checks done. Everything sitting where it should be. Machine’s dialled in. This is my trade. I’ve done this in all sorts of places… cold mornings, quiet streets, loud kitchens, beach cafés, back corners, setups that weren’t even ready. Different smells. Different sounds. Different energy every time. But this moment? Always the same. Holding space isn’t just something I do for others. It starts with how I look after my own space first. If it feels right in here, it flows out there. Professionalism isn’t loud… it’s in the small things. The checks. The way you move. The respect for the space. Once those doors open, there’s no hiding. People feel you straight away. So yeah… before it all kicks off, I just stand there for a second and take it in. That’s the moment. Coffee’s just the medium.
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Before the doors open.
Holding the line
Everyone before you has done their part. All doing their best to get it to you. You can see it in the way things are prepared… clean, precise, intentional. Then it gets handed over. This is where it changes. The barista. No noise. No rush. Just you and the moment. This is where you either respect the process… or break it. That’s what I see. That’s what I teach. Slow it down. Feel it. Be present. Because at the end of it all — it lands in your hands. Coffee is the medium. People are the mission. ☕🤎
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Holding the line
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