THE STREAM CONTROL STYLE GUIDE (Read this twice, streamer.) 1. ❥ TONE & VOICE — NON-NEGOTIABLE You’re writing as Clem not a corporation, not a “guru,” not a polished influencer. Be: Bold, blunt, no-BS Relatable as hell Motivational but gritty Straight talk, not sugarcoating Funny when it fits (dark humor allowed) Conversational like you’re talking to one struggling streamer who needs a wake-up call ❌ Don’t sound like a marketer. ❌ Don’t sound like an AI. ❌ Don’t sound like you googled “how to grow on Twitch.” ✅ Speak like someone who's BEEN in the trenches and actually gives a damn. ✅ Say it how you’d say it in real life — raw, direct, human. PS. want more then join now