Remember if you joined this week, you’ll have membership FREE for life. That door closes in a few days. Click here: https://www.skool.com/from-oven-to-market/about What a real market table looks like This is @Kim Cochran’s setup from Royal Delights this past Saturday. I want to walk through it, because she’s doing almost everything right and there’s a lot here to learn from. Start with the shape. Most bakers set up one long table and stand behind it like a cashier. That table becomes a wall. Kim went with a U, and that horseshoe pulls people into her space. They slow down, they step in, and once they’re inside they’re browsing instead of walking past. Her cloths drop all the way to the floor and they match. That’s what separates a business from a bake sale. Nobody sees the totes and the backup bins underneath. It’s clean and it’s finished. Her branding repeats. The Royal Delights logo is on both runners and on her signage, same mark every time. When a customer sees the name three times before they’ve said a word, she stops reading as somebody’s mom selling cookies and starts reading as a bakery. The product is tiered. She’s using risers to build height, so everything climbs instead of lying flat. A full, stacked table tells the customer other folks have been buying and there’s plenty to go around. A sparse table says the opposite. Prices are out where people can see them. A lot of customers will walk rather than ask what something costs. Kim took that friction away. One color story, pink and white, right down to the cooler. Even the cold items that have to stay cold got worked into the look instead of fighting it. And her chair’s off to the side, so she can step out and greet somebody instead of being walled in. She also showed up in the rain. That’s its own kind of marketing. When people learn you’re there every Saturday no matter the weather, you become the stop they plan around.

Hey everyone, 🌾Quick note from inside the Academy. You probably know I sold bread at farmers markets for years. Three years ago I wrote a book called From Oven to Market. Over and over inside this Academy I see the same pattern: home bakers who can bake bread that beats anything on a grocery shelf, who keep getting derailed when they think about actually selling it. Cottage food law, market booth setup, pricing, and the fact that nobody can drop $3,000 on a freelance website just to find out if there's actually a customer waiting. So they don't try. Or they try once and quit. 🌾I built From Oven to Market to fix that. https://skool.com/from-oven-to-market It opened yesterday as its own Skool community, separate from Crust and Crumb Academy. Different room, different conversations. Pricing math. Cottage food law, state by state. Market booth setup. Real numbers from real bakers. People at every stage, from "I'm just thinking about it" to "I sold out before noon last Saturday." 🌾Here's what's inside the community: https://skool.com/from-oven-to-market The new From Oven to Market classroom with nine course modules covering everything from foundations and cottage food law to the true cost of a loaf, insurance and risk, your exact farmers market kit, looking like a pro, the customer connection toolkit, market day sales, the AI-powered storefront builder, and scaling without burning out. Access to Recipe Pantry Pro recipes that scale from one loaf at home all the way up to a 24x market batch, with cost and margin math on every single one. A monthly Market Kit. One seasonal recipe pre-costed and priced. A print-ready cottage food label that meets the standard requirements. A market-angle playbook on what actually sells that month. And a one-page cheat sheet on a common legal or customer question. Periodic tips on bread science, fermentation, scoring, troubleshooting. The same plain-talk teaching you already know from me.

You’ve had people tell you, you should sell this. It’s Founders Week in From Oven to Market, the room where home bakers become market bakers. Join now as a founding member and you’re in free for life. When Founders Week ends, that’s gone. You don’t have to have it all figured out to start You don’t even have to be selling your bread. Who knows you may still learn something. Perfection is not required. Progress is. Join us: skool.com/from-oven-to-market

We’re constantly upgrading the tools we put in front of you, and today I’m excited to share the new Price Your Loaf Calculator. This tool helps you calculate: ✅ Your true cost per sellable loaf ✅ The lowest price you should accept ✅ A suggested retail price with a 60% gross margin ✅ Ingredient, labor, packaging, market, and travel costs ✅ The effect of bread that may not sell You can name the bread you’re pricing, like My Market White or Country Sourdough, and your numbers are saved automatically in your browser. 🔒 Your information stays on your device. Return using the same device and browser, and your saved loaf will still be there. 👉 Use the calculator here: https://price-your-loaf-fotm.vercel.app/ Open Price Your Loaf You can also install it so it works much like an app: 📱 iPhone or iPad Open it in Safari, tap Share, then choose Add to Home Screen. 🤖 Android Open it in Chrome, tap the menu, then choose Add to Home screen or Install app. 💻 Computer Bookmark it, or use your browse. https://price-your-loaf-fotm.vercel.app/ ~Henry⭐🔥 ---------------------------------------- Want to see everything From Oven to Market has to offer, and whether it's the right fit for you? Take the 60-second quiz: https://bakinggreatbread.blog/bread-business-quiz/

Walk any market on a Saturday and you'll see it. A couple of tables are wiped out by 9 AM, and the rest are still stacked at noon. It's rarely about who bakes better. It's about which loaves people reach for without thinking, and which ones they have to be talked into. A sourdough boule with a real ear sells itself. A plain white sandwich loaf sells too, but for a completely different reason, and once you understand the difference you can build a table that actually moves. So I broke down the 10 breads that sell at market, why each one works, and what to charge so the loaf pays you back for your time and not just your flour. Read the full breakdown here: https://bakinggreatbread.blog/2026/06/01/best-selling-bread-farmers-market/ If you're working toward a market table, this is your starting map. And it ties straight into From Oven to Market when you're ready to price and set up for real. What's the one bread your customers ask for over and over? Drop it below. I want to see if it made the list.