The Mcrib Strategy · Crust & Crumb Academy

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The Mcrib Strategy

The McRib taught me more about selling bread than any business course

McDonald's has been pulling the McRib on and off the menu for forty years, and people still lose their minds when it comes back. That's not luck. It's a strategy, and it works on all of us.

I wrote up how the same trick, one signature bake offered for a limited time, can build a small baker's name and their margin. I use my brown butter peach cobbler cinnamon roll as the example. Even if you're not selling yet, this one changes how you think about what makes a bake worth lining up for.

Give it a read and tell me what your signature item would be 👇

https://bakinggreatbread.blog/farmers-market-booth-mcrib-strategy/

~Henry⭐️🔥

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The Mcrib Strategy