FOTM (From Oven to Market) Assignment 1.2 Customer Profile
So I'm working hard on this course, because we want to improve and maximize sales to get to our goal. A lot of the early modules cover things I already know, but they are helping me fine tune and analyze what we are doing for improvement.
1.2 covers Who You Serve, and had a Customer Profile Worksheet to complete. The worksheet helped develop one sentence to define the ideal customer and is the foundation for the rest of the course. So here is my One Sentence:
We make artisan croissants for people who want upscale traditional items with a unique twist at a reasonable price.
This still needs work, but we were having trouble putting things into words, especially since we're not specializing in bread, but bread will be in the line-up. I've learned that if I stop to marinate on it and come back later, that I never come back. My name is Kim and I'm a perfectionist. I've found I can get in my own way sometimes, so I've learned to accept ok, continue learning, and I can come back and refine later.
I'm proud to be a founding member of this wonderful course! The downfall is that I don't have any classmates to work with yet, so I hope any of you that are now actively selling or working on selling will join me with your advice and questions so we can work together. I'm kind of going fast through this course, so I'll me sending out my next assignment post soon.
I love all you guys - your continued support is felt and quite appreciated!
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Kim Cochran
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FOTM (From Oven to Market) Assignment 1.2 Customer Profile
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