Most bakers assume the best butter is the most expensive one on the shelf.
The data says otherwise.
I pulled prices on four unsalted butters at Walmart this week specifically for Croissant Bread Week, and what came back is worth knowing before you shop.
🛒 What it actually costs
🧈 Great Value Unsalted
Size: 1 price: $3.06 Per ounce: about 19¢ Fat content: not listed, standard grocery butter is usually around 80%
🧈 Land O Lakes Unsalted
Size: 1 lb Price: $4.46 Per ounce: about 28¢ Fat content: not listed, standard grocery butter is usually around 80%
🧈 Kerrygold Irish Unsalted
Size: 8 Oz Price: $4.84 to $5.24 Per ounce: about 60 to 65¢ Fat content: higher fat, usually around 82%
🧈 Danish Creamery European Unsalted
Size: 8 Oz Price: $3.44 Per ounce: about 43¢ Fat content: 85% butterfat, confirmed on the label
Prices from Walmart, Columbia SC.
👀 Here’s what the numbers are telling you
Danish Creamery is 85% butterfat.
That’s the highest fat content of anything on that list, and it’s sitting there for $3.44.
Kerry gold, the one everybody reaches for when they want to upgrade, costs about 60 to 65 cents an ounce.
Danish Creamery beats it on butterfat.
And it beats it on price.
It’s not even close.
🥐 Why fat content matters for this bake
Less water in the butter means cleaner layers.
When your frozen butter shreds hit the oven, the water in that butter turns to steam and pushes the dough apart.
That’s what gives you those flaky layers.
Higher fat means:
✅ less water
✅ cleaner separation
✅ better layers
✅ more butter flavor in every bite
💵 Now here’s the per-loaf reality
For Croissant Bread, you’re using one stick of butter for the lamination.
That’s 4 ounces.
Here’s what that stick actually costs:
🧈 Great Value: about 77 cents
🧈 Land O Lakes: about $1.12
🧈 Danish Creamery: about $1.72
🧈 Kerrygold: about $2.42 to $2.62
So going from standard grocery butter to the best lamination butter on that shelf costs about 95 cents more per loaf.
That’s the whole upgrade.
Less than a dollar to bake with 85% butterfat European-style butter instead of the cheapest butter in the case.
🧡 Now listen
Great Value works. I’m not gonna tell you it doesn’t.
You’ll get layers. You’ll get flavor. And if that’s what’s in the fridge right now, use it. This is not about shaming anybody’s grocery budget.
But if you’re already walking past the butter section at Walmart and you’ve got $3.44, Danish Creamery is the one.
It’s been sitting there the whole time.
Most people walk right past it for the foil-wrapped Irish butter that costs nearly twice as much and has less fat.
❄️ One thing does not change
Freeze it solid before you grate it.
That part matters no matter which butter you pick.
Both recipes are live in the Recipe Pantry.
We bake Saturday. 🥐🍞
Perfection is not required. Progress is.
Henry ⭐🔥