23d • Sales & Marketing
Brand Influencer
Another way to make money on social media is by becoming an influencer with different brands like Wayfair for example. Here’s how! 👇🏾👇🏾👇🏾
STEP 1: Choose Your Niche
Pick 1–2 core topics you want to be known for. This helps brands know exactly what you stand for.
Examples:
• Beauty & skincare
• Fashion
• Credit repair / financial literacy
• Fitness
• Lifestyle (mom life, travel, etc.)
STEP 2: Optimize Your Social Media
Make your profile brand-ready:
• Username: Keep it clean and consistent across platforms.
• Bio: Include who you help or what you do.
Ex: “Helping women build their credit & their confidence 💳✨”
• Email in bio: So brands can reach you.
• High-quality profile pic and consistent aesthetic.
• Use Instagram Reels, TikToks, Facebook Videos short-form video is king right
STEP 3: Grow With Purpose
You don’t need millions of followers. Even 1,000–10,000 followers (micro-influencer) can land paid brand deals.
Growth Tips:
• Post at least 3–4 times a week (mix educational, entertaining & personal).
• Use trending sounds, challenges, or topics.
• Go live occasionally brands LOVE engagement.
• Always reply to DMs & comments to boost algorithm visibility.
Step 4: Start Tagging Brands
Use and tag brands in your everyday life. Even if it’s unpaid:
• Tag skincare, clothing, accessories, food, home items.
• Write captions like: “This @xyz facial mask brought my skin back to life 😍”
• Share results, before/afters, or testimonials using their product.
This puts you on their radar and builds a portfolio of brand-friendly content.
STEP 5: Pitch Yourself to Brands
Once you have content and engagement, start pitching.
Send a DM or email like:
“Hi [Brand], I’m a content creator focused on [insert niche]. I love [product] and would love to collaborate with you! I have an engaged audience of [#] who love [topic]. Let me know if I can send over my media kit or campaign ideas!”
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Brand Influencer
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