Most people think AI writes bad social posts because of the prompt.
The prompt is just one piece. There are actually 3 layers:
1) Role & Identity — the expert persona and job. This is what everyone focuses on.
2) Business Context — your brand, audience, and voice baked in.
3) Knowledge Base — viral examples, proven templates, real performance data.
Nail all three and the output is completely different to what most people are getting.