From my marketing mentor, Vic Noel, I’ve learned that emailing isn’t always the most effective way to connect with someone. While it can serve as an initial point of contact, calling your customer or client is generally a more effective way to get their attention. However, the best approach is always to meet them in person. There’s nothing more powerful than face-to-face communication to build strong, lasting relationships. If they live too far from you, just jump on a quick video call together.